Content Marketing to Grow Your Business
We understand the challenges businesses face in attracting and retaining customers. That’s why we offer a comprehensive solution, from creating high-quality content to driving traffic that helps grow your brand.
Results that speak for themselves
More places to advertise means more leads.
100+ million
leads
70+ million
phone calls
1+ billion
visitors
Content that leads to customers
Drive new and returning business
Writing valuable content with specificity allows us to promote it to the people who are most likely to click on it. Our content will tie into your story, speak to your audience, build your brand, and drive traffic to your site!
Raise overall brand awareness
We develop content with your specific audience in mind. We’ll manage your social calendar, create content optimized to rank well, and post on all your platforms to help your business reach its goals and be seen as a thought leader in your space.
Target your potential customers
What good is content if it’s not seen? We will strategically promote your business’s content to magnify its reach and get in front of the customers that you want most.
“Since adding Scorpion, our revenue has more than tripled, we’ve expanded into new cities, and are servicing more customers. The technology Scorpion uses is above anything I have ever seen.”
Joy Owenby
Owenby Law
Tell your story. Engage your audience with content marketing.
Content is one of the most powerful tools for your marketing. You can take content from just text on a page to an invaluable asset—leveraging it to promote your business, engage your audience, and sell your services. When done well, content can tell your story. It can solve problems. It can entertain and educate your readers.
The right content helps people truly understand your business and how you can help.
With Scorpion’s content marketing services, you get all of that and more.
Through a strategic approach, our team helps you not only with powerful pieces of content, but with content promoted effectively to your audience. It starts with writing content that’s designed to garner interest, drive traffic, and rank well. It is then paired with a powerful promotion strategy to target your audience where they are: online.
Our content is backed by social strategies, avoiding the all-too-common problem of messages that are written but unseen. We can target your exact audience, getting in front of them with messaging designed to capture their interest. That same audience is then driven to your website where they can learn why they need your services.
Compelling content, combined with engaging social posts, raises overall brand awareness, generates interest in your business, and drives more traffic. It even supports your other efforts by improving ranking and overall conversion on your site.
It’s the most versatile way to speak directly to your audience and build your brand.
Good marketing starts with great content.
Deliver your message, engage your audience like never before, and watch the customers roll in.
Your very own content marketing strategist.
Boost your website’s search engine ranking and establish expertise in your field with custom content tailored to your business needs.
Ongoing social and content pieces.
Keep your content calendar full and your social pages active! Get content that’s written to rank well, engage your audience, and convert.
Creative assets that impress.
All of your social and content pieces will be paired with creative assets and imagery that are designed to catch your audience’s eye.
On-demand content support.
Need something more custom? We provide on-demand content support, giving you the content you need, when you need it.
“We lean on [Scorpion] to a significant extent. They’re important to the operations of our company. They’re important to our reputation, to our brand, to the success of our franchise owners. By far, Scorpion is our most important partnership across Gotcha Covered.”
Joy Owenby
Attorney, The Sekou Clarke Law Group
Better content = better leads.
Power your marketing with a content marketing strategy designed to tell your story, engage your audience, and build your brand online—and do it with a team of experts who know exactly how to reach your goals.
Get the best content marketing tips from Scorpion.
Learn more about the most effective ways to market and grow your business through content.
Have questions? We can help.
We help businesses of all kinds, big and small, across all industries.
Content Marketing involves creating and distributing valuable, relevant content to attract and engage a target audience. It is important because it helps build brand awareness, establish your business as an authority in your industry, foster customer relationships, and ultimately drive conversions and sales.
Success can be measured through various metrics such as website traffic, engagement rates (likes, comments, shares), lead generation, conversion rates, and overall ROI. Tools like Google Analytics, social media insights, and content management systems can help track these metrics and provide valuable insights.
The types of content you should create depend on your target audience and business goals. Common types include blog posts, articles, videos, infographics, social media posts, whitepapers, and eBooks. Focus on providing value and addressing the needs and interests of your audience.
The frequency of publishing new content depends on your resources and audience preferences. Generally, it's recommended to publish new content consistently, whether that's daily, weekly, or bi-weekly. The key is to maintain a regular schedule to keep your audience engaged and coming back for more.
Content Marketing improves SEO by providing valuable, keyword-rich content that search engines can index. High-quality content attracts backlinks, increases website traffic, and improves user engagement metrics, all of which are factors that search engines consider when ranking websites. Regularly updating your site with fresh content also signals to search engines that your site is active and relevant.
How to get started with content marketing
- What kind of content can help your business grow?
- How to produce content with SEO optimization in mind?
- How to be consistent with producing content?
What kind of content can help your business grow?
There’s a lot of marketing goals a business owner can set to help their company. A few include increasing brand awareness, generating leads & sales, boosting engagement, and driving traffic to the website. All these tactics focus on different approaches, but the end goal is the same for all-grow the business.
To become a thought leader in your industry, the importance of content creation can not be overstated. It’s how your business can develop recognition, loyalty, and trust. Not to mention it gives you a platform to address your target audience’s pain points and how your product or service will solve them.
If you want to start small in your content marketing journey, begin with the few essential content strategies that will build a solid foundation, such as blogging, social media, and launching a podcast. It’s also helpful to do some market research on your direct competitors to find out what kind of content they’re providing. That will give you a good idea of what’s popular in your industry and what isn’t.
How to produce content with SEO optimization in mind?
Search engine optimization (SEO) is a strategy in and of itself, but that doesn’t mean you can’t incorporate some best practices in your content as you get started. There are a lot of tools available to understand what keywords you should include in your content to rank well.
Once you identify your root keywords, you can start producing content around them with topic discussions. Don’t write your content trying to use as many keywords as possible. That’s called keyword stuffing, and search engines like Google will penalize you for it. Use them naturally in places like headlines or subheadings.
Consider what your target audience is asking and how it can be linked to your service or product. Remember, there are tools in place that can help your business identify those questions so you can answer them in content.
How to be consistent with producing content?
Content is king, but consistency is key. It doesn’t matter if you have one article go viral if you don’t post again for a year. Remember that old saying, ‘strike while the iron is hot?’ We want you to strike while the iron is both hot and cold. Having a steady stream of content will help solidify you as an expert in your field and produce better search engine rank results.
It also paves the way to create customer engagement because your audience will be more willing to stick around if you develop quality content on a consistent level (say that ten times fast). So how do you stay consistent? Simple! Creating a content calendar is one of the best ways to keep up with your content goals.
A content calendar is where you will identify the goals of your content, what kind of target audience you want to reach, and when to post. It can also save you from making one of the biggest content marketing mistakes (aside from keyword stuffing): quantity over quality. Posting often doesn’t mean you’re posting well. Whether it takes the form of an article, a video, or a social media post, your online material should be original, informative, and timely. If you develop content just to put stuff out, you risk losing your audience and damaging your reputation.
