PPC Advertising to Grow Your Business
We understand the challenges businesses face in attracting and retaining customers. That’s why we offer a comprehensive solution, from creating high-quality content to driving traffic that helps grow your brand.
Results that speak for themselves
More places to advertise means more leads.
100+ million
leads
70+ million
phone calls
1+ billion
visitors
Content that leads to customers
Drive New and Returning Business
Our PPC campaigns are designed to attract both new and returning customers. By targeting specific keywords and demographics, we ensure that your ads are seen by those most likely to engage with your business. Our ads tie into your brand story, speak to your audience, and drive traffic to your site.
Raise Overall Brand Awareness
We create PPC ads with your specific audience in mind. By managing your ad campaigns, optimizing for the best performance, and consistently running ads on various platforms, we help your business reach its goals and be seen as a leader in your industry.
Target Your Potential Customers:
What good are ads if they’re not seen by the right people? We strategically promote your PPC ads to maximize their reach and ensure they get in front of the customers you want most. This targeted approach helps in magnifying your ad’s impact and driving meaningful engagement.
“Since adding Scorpion, our revenue has more than tripled, we’ve expanded into new cities, and are servicing more customers. The technology Scorpion uses is above anything I have ever seen.”
Joy Owenby
Owenby Law
Effective Marketing Starts with Targeted PPC Ads
Deliver your message, engage your audience like never before, and watch the customers roll in.
Your Very Own PPC Advertising Strategist
Boost your website’s visibility on search engines and establish expertise in your field with custom PPC campaigns tailored to your business needs.
Ongoing Ad Campaigns
Keep your ad campaigns active and relevant! Get PPC ads that are designed to rank well, engage your audience, and convert.
Creative assets that impress.
All of your PPC ads will be paired with creative assets and imagery that are designed to catch your audience’s eye.
On-demand content support.
Need something more custom? We provide on-demand PPC support, giving you the campaigns you need, when you need them.
“We lean on [Scorpion] to a significant extent. They’re important to the operations of our company. They’re important to our reputation, to our brand, to the success of our franchise owners. By far, Scorpion is our most important partnership across Gotcha Covered.”
Joy Owenby
Attorney, The Sekou Clarke Law Group
Better content = better leads.
Power your marketing with a content marketing strategy designed to tell your story, engage your audience, and build your brand online—and do it with a team of experts who know exactly how to reach your goals.
Get the Best PPC Advertising Tips from Scorpion
Learn more about the most effective ways to market and grow your business through targeted PPC campaigns.
Have questions? We can help.
We help businesses of all kinds, big and small, across all industries.
PPC (Pay-Per-Click) advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. It allows businesses to bid for ad placement in search engine sponsored links or on various digital platforms. When someone clicks on the ad, they are directed to your website or landing page, and you pay the platform a small fee for that click. PPC is effective for driving targeted traffic to your site and generating leads or sales quickly.
The cost of PPC advertising varies based on several factors, including the competitiveness of your industry, the keywords you're targeting, and your overall budget. You can set a daily or monthly budget for your campaigns, and the cost per click (CPC) will depend on the bidding process. It's important to monitor and adjust your campaigns to ensure you're getting a good return on investment (ROI).
Choosing the right keywords is crucial for the success of your PPC campaign. Start by researching keywords that are relevant to your business, products, or services. Use tools like Google Keyword Planner to find keywords with high search volume and low competition. Focus on long-tail keywords that are specific to your business, as they often have a higher conversion rate. Continuously monitor and optimize your keyword list based on performance data.
Success in PPC campaigns can be measured using various key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per conversion, and return on ad spend (ROAS). Use analytics tools provided by the advertising platforms to track these metrics. Regularly reviewing and analyzing this data will help you understand the effectiveness of your campaigns and make necessary adjustments to improve performance.
PPC advertising offers several benefits, including immediate visibility on search engines and digital platforms, highly targeted traffic, and measurable results. It allows you to reach potential customers who are actively searching for your products or services, increasing the likelihood of conversions. PPC is also flexible, enabling you to set and adjust your budget, targeting, and ad creatives in real time to optimize performance and achieve your marketing goals.
How to Get Started with PPC Advertising
- What Kind of PPC Campaigns Can Help Your Business Grow?
- How to Create PPC Campaigns with SEO Optimization in Mind?
- How to Be Consistent with Running PPC Campaigns?
What Kind of PPC Campaigns Can Help Your Business Grow?
There are various marketing goals a business owner can set to help their company grow, such as increasing brand awareness, generating leads and sales, boosting engagement, and driving traffic to the website. PPC campaigns can address these goals with targeted approaches designed to meet your specific business objectives.
To become a leader in your industry, the importance of well-crafted PPC campaigns cannot be overstated. PPC ads can develop recognition, loyalty, and trust, providing a platform to address your target audience’s needs and demonstrate how your product or service can solve their problems.
If you’re starting with PPC advertising, begin with essential campaign strategies such as search ads, display ads, and social media ads. It’s also beneficial to research your direct competitors to understand what kind of ads they are running and what is popular in your industry.
How to Create PPC Campaigns with SEO Optimization in Mind?
Search engine optimization (SEO) and PPC advertising are closely related strategies, but you can incorporate some best practices from SEO into your PPC campaigns. Numerous tools are available to help identify the best keywords to target for high rankings.
Once you identify your primary keywords, create ads around them with compelling headlines and descriptions. Avoid keyword stuffing in your ad copy, as this can negatively impact your campaign’s performance. Instead, use keywords naturally and ensure they are relevant to the ad content and landing page.
Consider what your target audience is searching for and how it can be linked to your service or product. Utilize tools to identify common questions your audience is asking, and create ads that provide clear answers and solutions.
How to Be Consistent with Running PPC Campaigns?
Consistency is key to a successful PPC strategy. Running a few successful ads is not enough if you don’t maintain a steady presence. Regularly updating and optimizing your campaigns ensures sustained visibility and engagement.
One of the best ways to maintain consistency is by creating a PPC campaign calendar. This calendar helps you plan your campaigns, identify your goals, target audience, and schedule ads. It also helps avoid common mistakes such as overloading with quantity over quality. Ensure each ad is original, informative, and timely.
Regularly reviewing and adjusting your campaigns based on performance data is crucial. This ongoing optimization helps improve your ad relevance, click-through rates, and conversions, keeping your audience engaged and interested in your offerings.
